Sonia Rykiel pour H&M Announced!
It’s finally here… Sonia Rykiel’s Spring 2010 H&M collection! On 20 February, an exclusive knitwear collection by Rykiel for H&M will be released in key stores across the UK with brilliant colour and Parisian joie de vivre.
Following the success of Rykiel’s recent lingerie collection for H&M, the collaboration will continue with a new collection of the knitwear which has made Sonia Rykiel such a fashion legend.
The collection is full of the classic Rykiel signatures we love so much; bows, berets, rhinestones and of course the iconic striped sweater!
“It feels fantastic, after the launch of our lingerie collection, to be asked to design a second collection for H&M. This time, I felt like offering the essence of Rykiel – knits, of course – because knits are the second skin of women; knits, because Rykiel is the queen of knits forever, from Saint Germain des Prés to all over the world. And it’s wonderful to be able to design the print for a bag knowing that thousands of women will use it, and it will benefit such a good cause as All for Children,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
“We fell in love with this knitwear collection. Like all of the designers that we work with at H&M, Rykiel haven’t done a diffusion or a special look, they’ve given us their signature pieces which women will really want” says Jörgen Andersson, H&M’s Head of Brand and New Business.
Take a look at some images from the collection below… roll on the 20th!!!






Me love it so much!!!