START A CURLY REVOLUTION WITH MIXED CHICKS
Mixed Chicks is the answer to soft, defined and frizz free curls £48. Loved by curly celebs including Oscar-winning Hollywood actress Halle Berry, Britain’s Got Talent judge Alesha Dixon and chart toppers Jordin Sparks, Ciara and Macy Gray.
The deep conditioner works a treat on straight and curly styles alike, to nourish, detangle and restore thirsty locks. The exclusive conditioning blend penetrates and reconstructs damaged areas, transforming style-stubborn hair into resilient, easy to maintain and shiny tresses.
Other celebrity clients include Kelly Rowland, Solange Knowles, The Saturdays, Alexandra Burke, Jill Scott, Serena Williams, Freyma Agyeman and the Sugababes as well as styling for TV shows including X Factor and Strictly Come Dancing.
The Mixed Chicks leave in conditioner is the most popular product in the range and is an ideal way to create fuss free, big, bouncy and defined curls. Designed to moisturise, control frizz and define curls, simply work a generous portion through soaking wet hair, leave-in and air-dry for the softest, bounciest and most defined curls ever! A great tip is to dilute some leave in conditioner in a spray bottle as a quick fix for that frizzy ‘halo’ that curly girls can sometimes be afflicted with.
The curl defining formula is designed for all curly girls, as Mixed Chicks founder Kim Etheridge points out “hair products shouldn’t be designed around what race somebody is, but rather what texture their hair is.” The range was designed by two mixed race women (Kim Etheridge and Wendi Levy) who found it difficult to find products that suited their hair texture – as neither European nor Afro hair products seemed to work for them. Their stylish packaging states ‘whether you’re Black, White, Asian, Latin, Mediterranean, or any glorious combination of the above, Mixed Chicks is the product you’ve been waiting for.’
The UK has one of the fastest growing mixed race populations in the world, with an annual growth rate of nearly 5% year-on-year, so there will be an increasing demand for products to define and manage curls.
While chain stores like Boots and SuperDrug have finally started stocking products for Afro hair in recent years, there is still a gap in the market for what is likely to be the largest ethnic minority group in the UK by 2020.
The Mixed Chicks range of shampoos, deep-conditioning and leave-in treatments, soaps, thermal protectant and styling products means that every type of mixed race, curly or unruly hair is catered for.
Great for coloured, straightened and chemically treated hair, Mixed Chicks is here to provide the freedom for hair to flow free and feel fantastic.
Mixed Chicks also covers,
Mixed Chicks recognise that kids’ curls can be just as challenging. With this in mind, a kids range has been created to cater for the whole curly crew. Mums across the UK can now breathe a sigh of relief; there is a tear-free solution to their children’s troublesome tresses. The paraben and sulfate free range includes a natural shampoo, conditioner, leave-in conditioner and ‘tangle tamer’ detangling spray.
Kids Shampoo 237ml £9.95
Kids Conditioner 237ml £9.95
Kids Leave in Conditioner 237ml £9.95
Kids Tangle Tamer 237ml £9.95
Kids Quad Pack (shampoo, conditioner, leave in, tangle tamer) £38.00
Not to leave the males out, Mixed Chicks has expanded for the men who also have manes to maintain. The His Mix range includes a Hydrating Shampoo and Penetrating Leave-In Conditioner, allowing men to keep a healthy, shiny head of hair to rival his lady’s locks.
His Shampoo 250ml £9.95
His Leave In 250ml £9.95
From curly chic to sophisticated sleek, MIXED CHICKS cater for the whole styling process. Their paddle brushes keep on top of those tangles like no other tool.
Paddle Brush £6.95
Soap (pineapple and coconut or sweet pear) £4.95